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新媒体环境下的公益传播在西藏处在发展阶段,为此西藏电视台调研工作组通过对新媒体公益传播特点的梳理,在媒体公益报道、公益行动等方面进行了尝试,并以此来讨论新媒体环境下西藏公益传播的实现路径。
Public communication in the new media environment is at a stage of development in Tibet. Therefore, the research group of the Tibet TV Station conducted an attempt to sort out the characteristics of the new media’s public service communication and publicize media coverage and public welfare activities, and discussed new issues Realization of Public Welfare Communication in Tibet in the Media Environment.