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为了掌握大学生体育消费需求发展变化,引导大学生合理地进行体育消费,培养大学生健康的生活方式,采用文献资料法、问卷调查法、实地调查法和数理统计法对江西省部分高校的大学生体育消费情况进行研究。研究结论:1)我国大学生对体育物质产品消费需求明显升级,追求产品的品牌和质量;2)在体育劳务产品消费上是以参加体育俱乐部活动、项目培训、运动按摩为主,体育旅游消费也有所发展;3)在体育信息产品消费上是以观赏体育竞赛、体育网络信息消费为主;4)大学生的消费水平与经济条件、体育爱好、空闲时间等因素相关。在此基础上,提出了引导大学生健康体育消费的发展策略。
In order to grasp the development and changes of college students’ sports consumption demand, to guide the college students to carry on the sports consumption reasonably and to cultivate the healthy life style of the university students, this paper uses the methods of literature, questionnaire, field investigation and mathematical statistics to analyze the sports consumption of university students in some colleges and universities of Jiangxi Province research. The conclusions are as follows: 1) The consumption demand of sports material products in our country has obviously escalated and the pursuit of product brand and quality; 2) The consumption of sports service products is based on the participation of sports clubs, project training and sports massages, and sports tourism consumption The development of sports information products is based on viewing sports competitions and sports network information consumption. 4) The consumption level of college students is related to economic conditions, sports hobbies, free time and other factors. On this basis, put forward the development strategy of guiding college students healthy sports consumption.