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“时尚”的“时”字意味着时间的因素,时间的因素是各种客观因素能够发生连锁反应的必要条件。古人说的天时、地利、人和在当今零售业的范畴中可以演化为时间、渠道和品牌营销。当产品、店铺位置和营销方针都已明确,实际上零售的竞争即是时间与价格的游戏。时间的预控和滞后,产生规律性的价格和利润变化。在上一期的话题中,商品内容(计划)的量化分析方法为今天的话题做了铺垫,我们已经能够通过分析来梳理产品的结构分类,根据产品计划和历史销售数据来推导出主题产品、畅销产品、长销经典和滞销产品的内容分布,并根据店铺的品类区域计划和弹性SKU容量标准来设计合理的铺货深度。但是,不同角色的产品线应该在店铺的哪个位置停留多长的时间?何时需要进行价格调整的促销?促销陈列如何进行区域和时间的规划?
“Fashion ” “时 ” word means the time factor, the time factor is a necessary condition for a variety of objective factors to occur chain reaction. The ancients said the goodness, the good, the people, and in the realm of today’s retail industry can evolve into time, channel, and brand marketing. When the product, store location and marketing guidelines are clear, in fact the retail competition is the time and the price of the game. Time pre-control and lag, resulting in regular price and profit changes. In the previous issue, quantitative analysis of product content (plans) paved the way for today’s topic. We have been able to analyze the structural classification of products through analysis, derive thematic products based on product plans and historical sales data, Best-selling products, long-staple products, and unsold products, and designed a reasonable distribution depth according to the store’s category regional plans and flexible SKU capacity standards. However, where different product lines should stay in the store for how long? When do price adjustments need to be made? How does the promotional display plan for the area and time?