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案例简介本期案例针对诺富时装公司进入上海市场的计划,进行了详细的分析和预测,其内容真实可信,具有一定的参考意义。背景资料NoveMarzo 公司是瑞士著名服装公司之,它设计、生产、经营各类针织服装。产品主要在欧洲高档时装商店、精品店里出售。1993年该公司在苏州成立诺富时装工艺品合资有限公司(以下简称诺富公司),次年正式投
Case Description This edition of the case provides a detailed analysis and forecast of the plan for the entry of the Novo Fashion Company into the Shanghai market. The content of the case is real and credible and has certain reference significance. Background Information The NoveMarzo company is one of the famous Swiss apparel companies. It designs, manufactures and operates all kinds of knitted garments. Products are mainly sold in high-end fashion stores and boutiques in Europe. In 1993, the company established Norfolk Fashion Arts & Crafts Joint Venture Co., Ltd. (hereinafter referred to as the “Novo Company”) in Suzhou and officially launched the following year.