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随着互联网的发展与普及,各种新兴媒体发展速度日益加快,为地面电视台带来了巨大的冲击。当前我国生产技术、媒体环境、运营模式和产业理念等出现了很大变革,让地面电视台发展陷入了困境,无论是广告运营还是资本操作,都举步维艰。当然地面电视台在面临着各种危机的时候,也要意识到存在的生机,及时采取有效的应对策略,实现自身更加稳定、长远的发展。本文将简述地面电视台的危机与生机,旨在为地面电视台的进一步发展提供指导。
With the development and popularization of the Internet, the growth of various emerging media is accelerating day by day, bringing tremendous impact to terrestrial television stations. At present, great changes have taken place in China’s production technology, media environment, operation mode and industrial concept, which make the development of terrestrial television station in a difficult position. Both the operation of advertisement and capital operation are in a difficult situation. Of course, when terrestrial television stations are faced with various crises, they must also be aware of their existing vitality and take timely and effective countermeasures to achieve their own more stable and long-term development. This article will outline the crisis and vitality of terrestrial television stations in order to provide guidance for the further development of terrestrial television stations.