随着时代的进步与发展,先进的信息技术服务于人们生活的各个方面。现阶段,在人们的日常生产生活中,用于接收信息的主要途径是新媒体技术,随着这项技术的不断创新和完善,有效地拓宽了信息来源渠道和传播方法,适用于各行各业的发展。在我国现阶段的发展过程中,整个旅游行业以战略性支柱产业的形象受到社会各界的广泛关注,在其不断完善和发展的过程中,需要借助新媒体技术进行有效的传播与推广,旅游目的地是游客的落脚点,利用新媒体技术做好宣传打造工作,可以帮助旅游目的地实现品牌效应。随着现在生活节奏的加快,人们大多会利用新媒体了解外面的世界,所以,旅游地可以借此进行有效宣传,让人们通过网络发现大千世界的魅力。基于此,笔者利用新媒体技术发展的优势,探讨助推旅游目的地形象打造的有效策略,希望带给读者一些启示。 With the progress and development of the times, advanced information technology serves all aspects of people’s lives. At this stage, the main channel for receiving information in people’s daily production and living is the new media technology. As this technology is constantly innovated and perfected, it effectively broadens the channels and methods of dissemination of information and is applicable to all walks of life development of. In the current stage of development in our country, the image of the strategic pillar industry in the tourism industry as a whole has drawn wide attention from all walks of life. In its continuous improvement and development, it is necessary to carry out effective dissemination and promotion through new media technologies. To tourists is the end result, the use of new media technologies do a good job of publicity to create work, can help the tourism destination to achieve brand effect. With the accelerating pace of life nowadays, most people will use the new media to understand the outside world. Therefore, the tourist destination can effectively promote this and let people discover the charm of the world through the Internet. Based on this, the author makes use of the advantages of new media technologies to explore effective strategies for boosting the image of tourist destinations and hopes to bring some inspiration to readers.