消费者的决策既受到消费者效用的最大化目标影响,又受到消费者所面临的各种限制条件制约。消费者的目标函数、偏好、经济实力、消费环境等不确定因素对我国居民消费产生负效用。为此,必须减少不确定因素对消费者决策的负影响,刺激消费。 Consumers’ decisions are influenced not only by maximizing the utility of consumers but also by the constraints imposed by consumers. Consumer’s objective function, preference, economic strength, consumer environment and other uncertainties have negative effects on the consumption of residents in our country. To this end, we must reduce the negative impact of uncertainties on consumer decisions to stimulate consumption.