岁末年初,国产大片《英雄》引来人们无比关注。固然,高成本大制作、电影精英力量的加盟、全新视听享受都是它光芒四射的必备要素。然而,这部仅宣传就耗资1500多万美元的国产电影大片的巨大成功却有赖于它与广告的亲密接触。艺术与商业同行张艺谋的这部巨著仅上映一周票房已顺利突破亿元大关,这使当年上映两个月共收入3个亿的《泰坦 End of the year, the domestic blockbuster “hero” attracted great attention. Of course, the high cost of production, film elite to join, a new audio-visual enjoyment is its radiant essential elements. However, the huge success of this promotion, which only advertised on the $ 15 million domestically produced blockbuster, depended on its close contact with the ads. Art and business colleagues Zhang Yimou’s masterpiece only released a week at the box office has successfully exceeded 100 million yuan mark, which made the two-month release of the year a total income of 3 million "Titan