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从对北京奥运会的期待,姚明备受世界关注、F1落户上海．到中国足球篮球职业化．这些都顺应一个趋势．即中国的体育产业正在转入令人欣喜的快车道。电视和体育的关系很密切．因为参与体育运动的人毕竟是少数．而很多人是通过欣赏一个过程参与进来。电视体育比其他体育宣传媒介在形式上更能体现微妙逼真的运动形式．在传播功能上具有独特的深度。它的最
Looking forward to the Beijing Olympic Games, Yao Ming has attracted worldwide attention and F1 settled in Shanghai. To Chinese football basketball professionalism. These are a trend. China’s sports industry is moving into a delightful fast track. The relationship between television and sports is very close. Because after all, people involved in sports is the minority. And many people are involved by appreciating a process. Television sports are more subtle and vivid forms of movement than other sports media. In communication has a unique depth of function. It’s the most