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在我国推进文化体制改革,媒体业普遍转企改制的大环境中,传播引入市场因素之后,不规范的市场秩序和利益的驱动,导致一些新闻单位和新闻记者违反职业精神职业道德的现象屡有发生。因此,加强新闻队伍职业道德建设,研究和探讨新闻媒体“商德”问题显得尤为重要。新闻媒介相较于普通的企业而言具有一定特殊性,其双重属性决定了新闻媒介在保证自身发展的同时,还要肩负起对社会上层建筑的建构重任。随着市场经济发展以及
In the environment of promoting the reform of the cultural system and the general restructuring of the media in our country, the introduction of market factors and the non-standard market order and interests have led to frequent violations of professional ethics by some news organizations and journalists occur. Therefore, it is particularly important to strengthen the professional ethics of the news team and to study and discuss the issue of “business ethics” in the news media. Compared with the ordinary enterprises, the news media has certain particularity. Its dual attributes determine that the media should shoulder the important task of building the superstructure of society while guaranteeing its own development. With the development of market economy as well