一、时代要求和崭新挑战。不同的时代造就不同的传媒,新的时代必然对传媒提出崭新的要求。这是任何传媒生存、发展和壮大过程中无法回避和必须面对的问题。我国的传媒在承担原有的职责之外,同时也面临着向世界开放、与世界融合的任务。在这机遇和挑战面前,我们不得不用更高的标 First, the requirements of the times and new challenges. Different times create different media, the new era is bound to make new demands on the media. This is an issue unavoidable and must be faced by any media in its survival, development and expansion. In addition to assuming its original responsibilities, the media in our country are also confronted with the task of opening up to the world and integrating with the world. In this face of opportunities and challenges, we have to use a higher standard