气势本是一个独立完整的文化概念,具有深厚的底蕴和艺术感染力。在现代海报中引用文化概念,体现设计者一种心理作用下的行动过程的记录。它使现代海报在传达感染力和精神因素方面,呈现出更为直接或者更富有韵味的表现力,同时显现民族文化情感和现代设计观念。本文通过对一些设计大师的作品分析及对自己此次文字课程的的作业进行简单阐述,说明“气势”这一文化概念在现代海报中的应用的意义和重要性。关于“气势”的文化概念 Imposing this is an independent and complete cultural concept, with a profound heritage and artistic appeal. The concept of culture is quoted in modern posters, which reflects the designer’s recording of the action process under the psychological influence. It enables modern posters to show a more direct or richer expressiveness in terms of conveying contagiousness and spirituality while showing the concept of national cultural sentiment and modern design. This article, through the analysis of the works of some master designers and the operation of his own text course, illustrates the significance and significance of the application of the concept of “momentum” in modern posters. About the “momentum” cultural concept