面对网络的普及,一些商家由市场转向网络,让访客变成顾客。现在,为了赢来更多的顾客群,商家运用了一种更直接的营销方式——E-mail营销,即向广大电子邮件使用者发送有关于商品最新信息的E-mail,在网上进行一对一的商品宣传。但是,这种营销方式最终能取得什么样的效果?则是商家? In the face of the popularity of the Internet, some merchants have switched from the market to the Internet, allowing visitors to become customers. Now, in order to win more customers, merchants have used a more direct marketing approach - E-mail marketing, which sends E-mails to the majority of e-mail users with up-to-date information about the products, and conducts online. One-to-one product promotion. However, what kind of effect can this kind of marketing ultimately achieve?