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尽管各服装企业越来越意识到品牌设计在企业营销中所扮演的重要角色,然而事实是中国服装设计水准远落后于国际,中国还没有诞生具有世界影响力的服装设计师。中国品牌服装要想走上国际化道路,必须在服装设计上多下工夫,形成企业自身独特的风格。中国服装行业正经历着从“中国制造”到“中国创造”的过程,这个过程中越来越多的品牌涌现,占据着越来越大的市场份额。然而我国服装产业的品牌影响力还不够,其核心问题就是中国急需大批世界级的服装营销大师和服装设计大师,以便形成自主的、具有“中国元素”的服装设计风格,积淀出浓厚的品牌文化内涵,只有如此,中国服装产业才能越走越远。
Although apparel companies are increasingly aware of the important role that brand design plays in corporate marketing, the fact is that the standard of Chinese garment design lags far behind the international community. China has not yet created a fashion designer with global influence. Chinese brand clothing in order to embark on the path of internationalization, we must make more efforts in the design of clothing, forming their own unique style. China’s apparel industry is experiencing a process from “Made in China” to “Made in China”, in which more and more brands emerge and occupy an increasingly larger market share. However, the brand influence of China’s garment industry is still not enough. The core issue is that China urgently needs a large number of world-class apparel marketing masters and fashion design masters in order to form its own apparel design style with “Chinese elements” and accumulate a strong Brand culture, the only way that China’s garment industry can go farther and farther.