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快速发展的信息技术,使得媒体技术被广泛应用于社会多个领域中,其中又以信息网络技术最为突出。面对这众多媒体,电视节目要想获得更多受众的青睐就必须提高播音质量。而在组成播音主持的诸多部分中,亲和力是极为重要的一项,在提高播音质量上作用巨大。本文笔者结合自身工作实践,详细论述了播音主持过程中亲和力的作用所在,并对如何提高播音主持的亲和力展开了探讨,希望能为广大电视同行提供有效参考。
The rapid development of information technology, making the media technology is widely used in many areas of society, of which the most prominent information network technology. In the face of this multitude of media, the quality of the broadcast must be improved if television programs are to gain the favor of more audiences. Affinity is an extremely important part of many of the components that make up the broadcast, and it plays a huge role in improving the quality of broadcasts. In this paper, the author combines his own work practice, detailing the role of affinity in broadcast hosting process, and discusses how to improve the affinity of broadcast hosting, hoping to provide effective reference for the majority of television counterparts.