动画片是深受儿童和家长喜爱的艺术产品,可以说是老少皆宜。我国观众大都记得《大闹天宫》、《三个和尚》、《神笔马良》等深入人心的动画片,它们鼓舞和影响了一代又一代少年儿童。动画片及动画产业具有无同别语言障碍、消费群体广大、国际化强、市场需求大、产品生命周期长、无高能耗、不污染环境等特点,因此经济学家把 Animation is an art product loved by children and parents alike, arguably young and old. Most Chinese audiences remembered deeply popular animated films like “Havoc in Heaven,” “Three Monks,” and “Magic Brush”, inspiring and influencing generations of children and adolescents. Animation and animation industry with no other language barriers, consumer groups, strong international, market demand, product life cycle is long, no high energy consumption, do not pollute the environment and so on, so economists put