自助旅游作为一种时尚化和个性化的旅游方式,越来越受到有着一定旅行能力旅游者的追捧。旅游者是旅游活动的主体,自助旅游者的心理因素研究直接影响着未来旅游业的发展方向。文章从自助旅游和自助旅游者的内涵出发,通过网络调查和深入访谈,分析了影响自助旅游者的主要心理因素,由此提出发展自助旅游的几点建议。 Self-help travel as a fashion and personalized travel, more and more tourists with a certain ability to travel sought after. The tourists are the main part of tourism activities. The study of the psychological factors of self-help tourists directly affects the development direction of tourism in the future. Starting from the connotation of self-help travel and self-help tourists, the article analyzes the main psychological factors that affect self-help tourists through network surveys and in-depth interviews, and puts forward some suggestions on how to develop self-help tourists.