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新时期下,对新闻宣传工作也提出了更高的要求。近年来随着经济和科技的发展,石油产业成为了我国国民经济的新增长点,同时石油也是我国工业发展主要的能源之一,所以加强对石油企业的发展显得尤为重要。新闻宣传工作对石油企业的发展具有重要的推动作用,能够起到企业文化宣传、提升企业凝聚力等方面的作用。本文主要对新形势下,油田企业新闻宣传工作的意义以及强化新闻宣传工作的对策进行分析。
In the new period, higher requirements have also been set for news propaganda work. In recent years, with the development of economy and science and technology, the oil industry has become a new growth point of our national economy. At the same time, oil is also one of the main energy sources in China’s industrial development. Therefore, it is especially important to strengthen the development of petroleum enterprises. Press and propaganda work on the development of oil companies has an important role in promoting, can play a corporate culture advocacy, enhance cohesion and other aspects of the role. This article mainly analyzes the significance of news propaganda work of oilfield enterprises under the new situation as well as the countermeasures to strengthen the news propaganda work.