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在我国现时语境下,媒体融合主要是指传统媒体与新媒体在内容、技术、平台等方面的全方位融合。目前,我国媒体融合发展已由初级整合阶段步入深度融合阶段。创新是我国媒体深度融合的源动力,技术、市场、资本、政府等要素是我国媒体深度融合的动力支撑。2014年是“中国媒体融合发展元年”。必须紧密结合实际,从关键环节入手,凝聚媒体深度融合正能量,开创媒体深度融合新局面。
In our current context, media convergence mainly refers to the full integration of traditional media and new media in content, technology and platform. At present, the integration of media in our country has entered a stage of in-depth integration from the primary stage of integration. Innovation is the source impetus for the deep integration of media in our country. Factors such as technology, market, capital and government are the dynamic supports for the deep integration of media in our country. 2014 is “the first year of Chinese media convergence and development.” We must work closely with reality and start with the key links to unite the depth of media convergence with positive energy and create a new depth of media convergence.