面对日趋激烈的广告市场竞争,企业与广告代理都需要有专业研究机构协助开发与运筹,以寻求新的战略思想和广告策略,提高其在商战中的竞争力;与此同时,分散于社会各方面的广告与行销专家、学者,身怀一技之长,可以用其充沛的精力、丰富的学识与经验 Faced with the increasingly fierce competition in the advertising market, both businesses and advertising agencies need specialized research institutes to assist in the development and operation of new operations to seek new strategic ideas and advertising strategies so as to enhance their competitiveness in commercial operations. At the same time, they are dispersed in society Advertisers and marketing experts and scholars in all fields, with their skills, can use their abundant energy, rich knowledge and experience