随着我国经济体制改革的深入,医药商业的经营机制也发生了巨大变化,由过去的被动执行型逐步转向主动开拓型,从过去的定性管理逐渐实现了定性定量相结合。在相当多的医药商业中,医药用户观念、医药市场观念、医药竞争观念和医药效益观念,已构成医药商业经营管理思想的主体,自主经营、自负盈亏、自我积累、自我发展的能力正在增强。但是,医药商业管理工作的发展是不平衡的,还有部分企业,由于过去只注重国 With the deepening of the reform of China’s economic system, the business mechanism of the pharmaceutical industry has also undergone tremendous changes, from the passive implementation of the past gradually to the initiative to open up, from the qualitative management of the past gradually realized a qualitative and quantitative combination. In a large number of pharmaceutical commerce, the concept of medical users, the concept of the pharmaceutical market, the concept of pharmaceutical competition, and the concept of medical benefits have constituted the main body of pharmaceutical business management ideas. The capacity for self-management, self-financing, self-accumulation and self-development is increasing. However, the development of pharmaceutical business management is unbalanced. There are still some companies that have only focused on the