党管报纸,但不养报纸。在市场经济的新形势下,如何既能出色地完成党报的舆论导向任务,又能生存和发展? 哈尔滨日报社五年的新闻改革实践对这个问题做出了自己的回答。 靠无形资产使党报产业增值 哈尔滨日报社五年改革的基本经验有四条:“政治家办报,企业化管理,市场化经营,社会化服务”。他们把“政治家办报放在第一条”。这不是客气,而是 The party manages the newspaper, but does not raise the newspaper. Under the new situation of market economy, how can we not only accomplish the task of public opinion guidance of the party newspaper well, but also survive and develop? The five years of press reform practice in Harbin Daily replied its own answer to this question. Relying on intangible assets, party newspaper industry value-added Harbin, the five-year reform of newspaper experience in the basic experience of four: “politicians run newspaper, enterprise management, market-oriented management, social services.” They put “politicians in the first newspaper.” This is not polite, but