国氏全营养的“教育”思维 目前,在保健品市场上,最引入注目的莫过于减肥食品了,如今,现代女子只羡慕“燕瘦”,而不要“环肥”,于是各种减肥食品便应运而生。其中一种叫作“国氏全营养素”的减肥食品,在销售过程中,都配发一本小册子,其中有大量的介绍。而且,它摆出了专家的架子,为人讲解减肥机理、减肥因子、能量转换,其学问足够许多消费者研究一辈子的。但不管消费者懂不懂,它仍然在坚持诲人不倦的教育。这就是它把营销与教育相结合的实例。通过这种结合,在潜移默化中使消费者接受了它所讲解的减肥概念,购买 Guo’s full-nutrition “educational” thinking At present, in the health care products market, the most eye-catching thing is diet foods. Nowadays, modern women only envy “Yan thin” instead of “ring fat”, so they lose weight. It came into being. One of these dietetic foods, known as “Kuni’s full-bodied nutrients,” dispenses a booklet in the sales process, including a large number of presentations. What’s more, it puts experts on the shelf to explain the mechanism of weight loss, weight loss factors, and energy conversion. Its learning is enough for many consumers to study for a lifetime. But whether consumers understand it or not, it still insists on tireless education. This is an example of how it combines marketing and education. Through this combination, the consumers are accepted in the subtle influences of the weight loss concept explained by the consumer.