提炼准确、简洁、上口的促销口号,强势推出当地旅游主题形象,是现代旅游市场促销的重要手段。三年前,我们推出了忻州第一个旅游主题形象促销口号——“忻州山水关,京津后花园”。这一口号沿用至今,已得到了广泛认同,取得了良好的市场宣传效应。三年后的今天,忻州旅游产业发展无论从内涵上还是在外延上都发生了新的变化:从政策导向上看,市委、市政府将我市“十一五”经济工作战略重点,由过去的“煤电铝、林草牧、山水关”深化为“煤电铝化、林草牧加、山水关城”;从市场拓展上看,虽然京津游客仍占主导地位,但长三角、珠三角等远程客源已大大拓展。为了适应这两方面的发展变化,进一步打造忻州和谐旅游目的地新形象,我们拟推出“五台圣境,五福忻州”旅游形象宣传促销口号。下面就此谈点看法,以期引发讨论、达成共识。 Refine accurate, concise, catchy promotional slogan, a strong introduction of the local tourism theme image is an important means of marketing the modern tourism market. Three years ago, we launched the first promotional theme slogan of Xinzhou tourism theme - “Xinzhou landscape, Beijing and Tianjin Garden.” This slogan, which has been in use so far, has been widely recognized and has achieved good market propaganda effects. Three years later, Xinzhou’s tourism industry has undergone new changes both in connotation and in its extension: From the perspective of policy orientation, the municipal party committee and municipal government have shifted the strategic focus of our city’s “Eleventh Five-year” economic work from the past Of the “coal aluminum, grass, animal husbandry, landscape clearance” deepen as “coal aluminum, grass and animal husbandry, landscape Guancheng”; from the market expansion point of view, although Beijing and Tianjin tourists still dominate, but the Yangtze River Delta, Pearl River Delta and other long-distance tourists have greatly expanded. In order to adapt to the development and changes in these two aspects and to further create a new image of Xinzhou’s harmonious tourism destination, we plan to launch the promotional slogan of “Wutai Holyland, Wufu Xinzhou” tourism image promotion. Here to talk about the point of view, with a view to triggering discussions to reach a consensus.