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为迎合企业发展需求,地方高校要求转型发展。外贸函电作为一门实践性应用型强的商务专业课程,要求与行业实践应用挂钩。国际贸易活动中外贸函电的正确与否,表述恰当具有商业谈判的效果,也直接影响到国际贸易的成功与否。研究外贸函电的课程性质,分析新建本科院校外贸函电的教学困境,站在转型发展的视角探讨地方本科院校外贸函电的教学改革与探索,有利用培养合格的,应用型,国际化外贸人才。
In order to meet the development needs of enterprises, local colleges and universities require transformation and development. Foreign trade correspondence as a practical application of strong business professional courses, requirements and industry practice linked to applications. The correctness of the foreign trade correspondence in international trade activities, the effect of having the right to have commercial negotiations, and the success of international trade have a direct bearing on the international trade. Studying the nature of the course of foreign trade correspondence, analyzing the teaching predicament of the foreign trade correspondence in the newly-built undergraduate colleges, and discussing the teaching reform and exploration of the foreign trade correspondence in the local undergraduate colleges from the perspective of the transformation and development. It is necessary to cultivate qualified, applied and internationalized foreign trade talents .