当今社会是一个信息传播非常快捷的时代,在经济全球化的浪潮中,广告成为企业商家占领市场、赢取消费者的重要手段之一。受众对广告信息的理解往往出于感性认识,了解广告的创意设计在商品信息传递中所起的作用可以对品牌的建立起良好的推动作用,并能激发消费者对产品的兴趣,进而提高消费者对于品牌的认识度及忠诚度。 Today’s society is a very fast time for information dissemination. In the tide of economic globalization, advertising has become one of the important means for enterprises to occupy the market and win consumers. The audience’s understanding of advertising information is often out of perceptual knowledge, to understand creative advertising design in the role of product information delivery can play a good role in promoting the brand, and can stimulate consumer interest in the product, thereby increasing consumer spending The brand awareness and loyalty.