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为了研究顾客退货条件下的供应链最优价格和服务水平决策,构建了零售商提供服务下的顾客退货模型,分别在垂直集成博弈和制造商为斯坦伯格主导者博弈下得出了最优决策结果和最优利润.通过与不提供服务情形下的最优利润进行对比,得出了零售商应该提供服务的边界条件.结果表明:制造商为斯坦伯格主导者博弈下,提供服务的零售商和制造商比无服务提供的总是获得更高的利润;而垂直集成博弈下的供应链应该在某一特定条件下提供服务.最后,通过数值举例,分析了提供服务的成本和退货概率的变化对最优决策的影响.
In order to study the optimal price and service level decision of supply chain under customer return condition, a customer return model based on the retailer’s service is constructed. The vertical integration game and the manufacturer are the best game under the domination of Steinberg The result of decision-making and the optimal profit are compared with the optimal profit in case of no service, the boundary condition of the retailer’s service should be obtained.The results show that the manufacturer is the service provider under the game of Steinberg’s leader Retailers and manufacturers always get higher profits than those who do not provide services.And under the vertical integration game, the supply chain should provide services in a specific condition.Finally, by numerical examples, the cost of providing services and returns The Influence of the Change of Probability on the Optimal Decision.