在大众传媒时代,企业报道正处于一个十分尴尬的境地。一方面,媒体走向市场,抓可读性,极力反对“一厂一店”的报道;另一方面,企业要树立良好的公众形象,又更加看重媒体的报道,有巨大的报道需求。如何解决这一对矛盾?也许晚报和都市报并不太关心,然而对于党报尤其是工人报而言,却是个不可回避的课题。在企业宣传部门和通讯员看来,则更是冥思苦想的一个问题。 In the mass media era, corporate reporting is in a very awkward position. On the one hand, the media are marching toward the market and grasp readability. They strongly oppose the report of “one factory and one store.” On the other hand, the enterprises need to establish a good public image and pay more attention to the media coverage and have huge reporting needs. How to solve this contradiction? Perhaps Evening and Metropolis not too concerned about, but for the party newspaper, especially the Workers’ Daily, but it is an unavoidable issue. In the corporate propaganda department and correspondent, it is even more thought-provoking problem.