将外部机会和威胁与企业内部优势和弱点进行匹配,形成可行的备选战略。SWOT分析有四种不同的类型的组合:优势一机会(SO)组合、弱点一机会(WO)组合、优势一威胁(ST)组合和弱点一威胁组合(WT)。这些组合将企业与成本相关的优势(S)、弱点(W)和机会(O)、威胁(T)分别组合起来,形成不同的战略措施。本文主要就以下四种战略组合展开论述。 Matching external opportunities and threats to strengths and weaknesses within the organization to create a viable alternative strategy. SWOT analysis has four different types of combinations: Advantage-Opportunity (SO), Weak-Opportunity (WO), Advantage-Threat (ST) and Weak-Threat (WT). These combinations combine the strengths and weaknesses (S), O (opportunities), and threats (T) that are associated with an organization into different strategic measures. This article mainly discusses the following four kinds of strategic portfolio.