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高职汽车营销与服务专业具有营销和技术服务两方面的特性。在专业建设和改革的过程中,既要注重对学生汽车专业知识方面理的教育,又要加强对学生教、学、练、做一体化的课程导入,还要对教学、实训、实习环节等进行细化管理。只有这样,才能体现出高职院校的教育本质。本文以河南交通职业技术学院汽车营销与服务专业在人才培养方案、课程标准、师资队伍建设、学生实习工作为例,对汽车营销与服务专业的教学改革进行新的探索。
Vocational automotive marketing and service professionals with marketing and technical services in two aspects. In the process of professional construction and reform, we should not only pay attention to the students’ professional knowledge of car education, but also strengthen the teaching of students, learning, practicing and doing integrated courses, but also on teaching, training, internship links Such as detailed management. Only in this way can we reflect the educational nature of higher vocational colleges. In this paper, Henan Communication Polytechnic College of automotive marketing and service professionals in training programs, curriculum standards, faculty building, student internships as an example, the automotive marketing and service professional teaching reform to explore.