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本文从数字电视产业的新媒体发展、三网融合、电视剧收视市场、电视节目创新探索和国内传媒资本运作等方面入手,结合传媒行业国内外的发展动态与电视节目收视调查情况,分析并提出了在全媒体竞争、少数优势频道龚断收视市场的格局下省级卫视突出重围谋发展的“电视剧收视竞争策略”、“差异化播出策略”和“数字电视产业投融资策略”等思路。
This article starts with the development of new media in digital TV industry, the integration of three networks, the viewing market of TV series, the exploration of innovative TV programs and the operation of domestic media capital. Combined with the development of media industry at home and abroad and the investigation of TV programs, this paper analyzes and proposes In the all-media competition, a few dominant channel Gong off the TV market under the pattern of provincial-level TV to lay emphasis on development and development of “TV show competition strategy”, “difference broadcast strategy” and “digital TV industry investment strategy ”And other ideas.