品牌作为企业及其产品或服务的浓缩现象,是区别于竞争者在提高顾客满意度方面的重要标识。面对日趋激烈的国内外市场竞争,大的企业集团不断出现,它们凭借自身的规模和强大的实力,大多在市场竞争中占据有利地位,而广大中小企业在此方面则存在一定差距。特别是单个的中小企业因自身资源有限,在品牌竞争方面存在着明显的劣势。本文将探讨中小企业品牌战略的实施。 The concentration of a brand as a business and its products or services is an important differentiator from competitors in improving customer satisfaction. Faced with increasingly fierce domestic and international market competition, large groups of enterprises continue to emerge. Most of them rely on their own scale and strength to occupy a favorable position in market competition. However, there is a certain gap between the majority of SMEs in this respect. In particular, individual SMEs have obvious disadvantages in brand competition due to their limited resources. This article will explore the implementation of SME brand strategy.