采用问卷调查的方法,对广州消费信心的调查与分析表明,营销道德失范导致消费安全性下降,营销道德运行机制失灵形成社会信任危机。我们要反思商家的营销道德失范问题,完善制度信任,消除信任危机,大力推动产业转型升级,构建稳定和谐的发展局面。 The survey and analysis of the consumer confidence in Guangzhou by the method of questionnaire shows that the failure of marketing morality leads to the decline of consumer safety and the failure of marketing morality operation mechanism to form a social crisis of confidence. We should reflect on the problem of merchant’s marketing moral anomie, improve institutional trust, eliminate the crisis of confidence, vigorously promote industrial transformation and upgrading, and build a stable and harmonious development.