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2012年产销数据显示,比亚迪年销售汽车45万辆,同比增长2 27%。从增长速度看,似乎并不那么吸引人。但与之前人们对比亚迪的不看好相比,这个数字还是很引人关注的。2010年,比亚迪遭遇了挫折,爆发渠道风波。许多经销商要求退网,企业及产品形象严重受损,市值也大幅缩水。紧接着第二年,比亚迪首次出现亏损。当时,国内外观察家普遍认为,比亚迪已经陷入了创业以来最深的谷底。有人甚至认为,比亚迪可能从此一蹶不振。
2012 production and marketing data show that BYD annual sales of 450,000 vehicles, an increase of 27 27%. From the growth rate, it seems not so attractive. However, compared with previous people’s disapproval of BYD, this figure is very interesting. In 2010, BYD suffered a setback, the outbreak of channel turmoil. Many dealers asked to withdraw from the network, corporate and product image seriously damaged, the market value has shrunk dramatically. The following year, BYD first loss. At that time, domestic and foreign observers generally believed that BYD had fallen into the deepest bottom since its establishment. Some people even think that BYD may be sluggish.