“营销技术”对印刷业者来说可能是个比较陌生的词汇。前些年,无论是传统印刷企业还是数字印刷企业,只要设备够档次,印制质量过硬,业务就会慢慢上来。但是近两三年不行了,业务不但没有上来,能保持原来的水平就不错了。于是有企业会问,“怎么像往年同样的做法,但业务还是上不去呢?”。这里面可大有学问!当前的市场环境下,数字印刷企业的核心竞争力已经出现转变,即从“以生产技术为核心的硬实力”向“以 ”Marketing technology “ for the printing industry may be a stranger vocabulary. A few years ago, both the traditional printing companies or digital printing companies, as long as the equipment enough grades, printing quality, business will slowly come. However, in the past two to three years, the business has not come up. It is not bad to be able to maintain its original level. So there are companies will ask, ”How the same practice in previous years, but the business still not up?“ In the current market environment, the core competitiveness of digital printing companies has changed, that is, from the ”hard-power" to the production technology as the core