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继2008年的行业寒冬之后,在2014年,陶瓷行业又再进入到严冬,停窑、裁员和欠款跑路的新闻层出不穷,另外在经济下行、楼市降温的影响下,终端日渐萧条,陶瓷行业遭遇了十年来最惨淡的一年。进入2015年,行情仍未见利好。同质化日渐严重、运营成本居高不下、人员流动难以管理、最严环保法的执行等问题,使得陶瓷行业发展遭遇瓶颈,市场竞争日趋白热化。据全国产能调查数据显示,至2014年岁末,国内生产线已达到3500多条,总产能140亿平方米,而实质产量却只有100亿平方米左右。
Following the cold winter in 2008, the ceramics industry entered another winter in 2014. There was an endless stream of news about stopping the kilns, layoffs and arrears. In addition, due to the economic downturn and the cooling of the property market, the terminals became increasingly sluggish. The ceramics industry Suffered the worst year in ten years. Into 2015, the market has not seen good. Increasing homogeneity, high operating costs, difficult to manage the flow of personnel, the implementation of the most stringent environmental laws and other issues, making the development of ceramic industry suffered a bottleneck, market competition intensified. According to the national production survey data, by the end of 2014, the number of domestic production lines has reached over 3,500 with a total capacity of 14 billion square meters, while the actual output is only 10 billion square meters.