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被富有个性的Sun引为自豪的就是自己的固执,这种固执来源于其对自己技术的自信,对客户忠诚度的自信。这种固执有时让少数人(如比尔·盖茨)头疼,但与微软和NT叫板,却无疑使Sun赢得了“勇士”的美誉。为保卫100％纯Java而战,则使SUN的固执更显得执着得近乎理想主义。SUN的固执还表现在,由于对技术的绝对自信,有时会相对忽略市场宣传,以至于新产品不能及时被用户广泛接受。
It is their own stubbornness to be proud of the individual Sun who stems from their confidence in their technology and in customer loyalty. This stubbornness sometimes gives minority (such as Bill Gates) a headache, but with Microsoft and NT challenge, but no doubt that Sun won the “Warrior” in the world. In order to defend the 100% pure Java battle, then make SUN stubborn even more attached to the almost idealistic. SUN’s stubbornness is also manifested in the absolute ignorance of the technology, and sometimes ignore the marketing, so that new products can not be widely accepted by users in a timely manner.