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在上世纪90年代的大部分时间,日本电通公司先后在北京、上海“试水探路”,随着业务范围的不断扩大,北京、上海公司落地生根。电通公司是较早进入中国的跨国公司。这个世界业务量最大的单一性广告公司很早便对中国表现出异乎寻常的热情,早在1980年,电通广告公司便进入中国,在北京、上海开办办事处,开始在中国进行市场调查、效果研究领域的探索。94年正式展开业务后,更是加大在中国发展的步伐,他们开始为北大,复旦等高校的广告系开设电通广告讲座,对中国大陆的广告人才有着“近朱者赤”的影响。
During the majority of the 1990s, Japan Telecom passed the trial of “Water Exploration Path” in Beijing and Shanghai. With the continuous expansion of business scope, Beijing and Shanghai companies took root. Qualcomm is an early entry into China’s multinational corporations. The one-size-fits-all advertising agency of the single genre had an unusually longstanding enthusiasm for China. As early as 1980, it had entered into China and opened offices in Beijing and Shanghai to begin market research in China. Exploration in the field of effect research. In 1994, after formally launching their businesses, they stepped up their pace of development in China. They started to give lectures on telecom advertising to the advertising departments of universities such as Peking University and Fudan University, and they had a “near-zero” influence on advertising professionals in mainland China.