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在技术和政策的共同作用下,出版产业、电信产业、广播电视产业及信息产业之间的边界越来越模糊,相互之间的融合也越来越频繁。在产业融合的趋势下,由于产业格局的变化和竞争范围的扩大,出版产业的产业链整合成为出版企业在新形势下谋求发展的重要举措。本文分析了产业融合趋势下整合出版产业链的必要性,并给出三种整合产业链的路径。
Under the joint action of technology and policy, the boundaries between the publishing industry, the telecommunications industry, the radio and television industry and the information industry have become more and more vague and the mutual integration is becoming more and more frequent. Under the trend of industrial integration, due to the change of industrial structure and the expansion of the scope of competition, the industrial chain integration of publishing industry has become an important measure for publishing enterprises to seek development in the new situation. This article analyzes the necessity of integrating and publishing the industrial chain under the trend of industrial convergence and gives three ways to integrate the industrial chain.