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虽然2011年、2012年连续两年轻卡需求低迷,但高端轻卡市场却是暗潮涌动。2012年,高端轻卡的市场占有率首次破7,从2011年的6.8%提升到7.5%。高端轻卡的悄然崛起,源于两大因素。一方面,随着电子商务的兴起,物流业出现了高速发展的势头,不仅出现了几大快递公司,甚至连淘宝网的母公司阿里巴巴也投入巨资,组建自己的物流公司。以三高一低(高出勤率、高安全性、高舒适性和低油耗)为代表的现代物流用车需求,无疑拉动了高端轻卡市
Although the demand for light truck was sluggish in 2011 and 2012 for two consecutive years in 2012, the high-end light truck market is surging. In 2012, the market share of high-end light trucks broke down for the first time in 7, rising from 6.8% in 2011 to 7.5%. The quiet rise of high-end light trucks, from two major factors. On the one hand, with the rise of e-commerce, the rapid development of logistics industry momentum, not only appeared in several major courier companies, and even Taobao’s parent Alibaba also invested heavily to set up their own logistics company. Demand for modern logistics vehicles, represented by three highs and one low (high attendance, high safety, high comfort and low fuel consumption) undoubtedly drove the high-end light truck market