随着社会经济的不断发展,大众传播媒介的高度发达,公共关系建设已经不再是企业的专利,为顺应社会需求,寻求公众支持,建立和公众间合作的和谐关系,学校也应把公关建设提上日程。本文从长春广播电视大学特殊教育学院成立的过程入手,通过对学校公关对象、公关调查的理论分析,着重探讨了在特教学院成立与运作过程中,长春广播电视大学树立正确的公关观念,加强与公众的协调沟通,通过细致的公关调查为学校制定切实可行的发展方案提供依据,通过协调沟通,广泛地建立与社会各界的公共关系,从而对内、对外塑造良好的公众形象的公关举措。 With the continuous development of social economy and the highly developed mass media, the construction of public relations is no longer the patent of the enterprises. In order to comply with the needs of the society, seek public support and establish a harmonious relationship with the public, schools should also take public relations Put on the agenda. This article starts from the process of establishing Changchun Radio & TV University Institute of Special Education. Through the theoretical analysis of PR subjects and public relations investigation, this paper focuses on the establishment of correct teaching and learning system in Changchun Radio and Television University Coordination and communication with the public, through careful public relations survey for the school to develop practical development programs to provide the basis for a wide range of public relations with all sectors of the community through coordination and communication, so as to create a good internal and external public image of public relations initiatives.