高职教育是以进行职业定向教育为基本特征,而专业核心课程体系建设是关系到人才培养目标能否实现的核心。因此,高职市场营销专业的核心课程体系构建应以市场需求为导向,分析典型工作任务,开发以工作过程为环节的系统化课程体系,满足企业对营销第一线的“应用型或操作型高技术人才”的大量需求。 Higher vocational education is based on the occupation oriented education as the basic characteristics, and professional core curriculum system is related to the talent training objectives can be achieved at the core. Therefore, the construction of the core curriculum system of higher vocational marketing major should be guided by the market demand, analyze the typical tasks, develop a systematic curriculum system that takes the work process as the link, and satisfy the application or operation of the enterprise on the first line of marketing High-tech talent "a large number of needs.