随着经济下行压力的持续增大,土地、用工、资金等各个方面要素成本的提高,对中小企业生产经营提出了新的挑战。作为广大中小企业管理者来讲,必须高度重视企业市场营销的重要作用和意义,从关系自身发展壮大的角度出发,不断创新营销理念和方法,推动自身市场营销上水平,实现中小企业的健康发展。本文主要就中小企业市场营销存在的问题和对策进行分析研究。 As the downward pressure on the economy continues to increase, the cost of factors such as land, labor and capital increases in all aspects, posing new challenges to the production and operation of SMEs. As a general manager of SMEs, we must attach great importance to the important role of business marketing and its significance, from the perspective of their own development and growth, continuous innovation of marketing ideas and methods to promote their own marketing level, to achieve the healthy development of SMEs . This article mainly analyzes the problems and countermeasures of SME marketing.