企业的人工成本、采购成本、生产成本在一段时间内是相对可控、可监视的,但营销成本则每年年底才被“老总”知晓,等知道营销成本时往往已经错过决策时机。博通公司的 EMRP 恰恰针对企业管理的这个薄弱环节切入产品市场,率先在国内创立了营销成本过程控制系统。并干6月2日在京发布。在对国内200家企业营销管理现状跟踪调研的基础上,经过3年开发成功的博通资讯 EMRP 系 The company’s labor costs, procurement costs, and production costs are relatively controllable and monitorable over a period of time. However, marketing costs are only known to the CEOs at the end of each year, and they often miss decision-making opportunities when they know marketing costs. Broadcom’s EMRP has just entered the product market for this weak link in corporate management and has pioneered the marketing cost process control system in China. And it will be released in Beijing on June 2. Based on the follow-up investigation of the marketing management status of 200 domestic companies, after three years of successful development, Broadcom Information EMRP System