如今人们的生活水平不断提高,对于生鲜产品的需求量越来越大,为了尽可能满足广大消费者的需求,需要对生鲜产品已有的物流模式进行创新,促进其往多元化方向发展。本文对生鲜产品目前的几种物流模式进行了分析,并提出了一些创新的对策,以便更好的推广生鲜产品,让消费者获得满意的消费体验。 Nowadays, people’s living standards are continuously improving, and the demand for fresh products is getting larger and larger. In order to satisfy the needs of consumers as much as possible, we need to innovate the existing logistics modes of fresh products and promote their diversification. . In this paper, several current logistics modes of fresh produce are analyzed, and some innovative countermeasures are put forward so as to promote the fresh products better and make the consumers get satisfactory consumption experience.