论文部分内容阅读
2012年的中国电视处在转型期,去年发生在电视身上的事儿可以让所有的电视人都津津乐道的一年。电视处新旧交加的转型期,它正慢慢褪去单一的传统媒体的外皮,成为集功能性、娱乐性于一体的大众媒体。在2012年,有限娱的颁发,也有好声音正能量的迸发;有电视剧价格的水涨船高,也有大剧营销的成功尝试;有广告市场的不明朗,也有令人欣喜的招标数字。可见,凡事都具有两面性。同时,这也是所有电视人放慢脚步,重新思索和找寻电视媒体价值的一年。综艺节目篇在今年,各大卫视的综艺节目让我们看到内地综艺节目所散发的生机。
China’s television in 2012 is in transition, and what happened last year to television was a year for all the TV people to relish. At the transitional period of television and television, it is slowly fading away from the skin of a single traditional media and becoming a mass media that integrates functionality and entertainment. In 2012, limited entertainment was launched with good sound and positive energy burst. There was a rise in the price of drama and a successful attempt at drama marketing. The ad market was uncertain and there were encouraging bidding figures. Can be seen that everything has a dual nature. At the same time, it is also a year for all television to slow down, rethink and find value in the television media. Variety show articles In this year, the variety shows of major TV shows let us see the vitality of the variety shows in the Mainland.