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现代标志设计重要的创作方法有平面构成要素和平面构成的基本形式,其中平面构成要素包括点、线、面,平面构成的基本形式包括重复、变异、发射等,这些创作方法在很多创意标志设计中或多或少都有所体现。只有将平面构成的基础知识研究透彻,才能更好地了解平面构成对标志设计而言的重要意义。本篇文章通过剖析各类标志设计的作品,来重点论述平面构成在标志设计中的广泛应用。第一,标志图形设计的基础是平面构成;第二,标志设计的要求在表现方法上也是平面构成所具备的。平面构成在设计上的简洁、明了和精确能在人的视觉上形成强烈的冲击力,这是标志设计最为主要的和鲜明的特点,而平面构成极具特色的抽象性表达也能体现标志设计的创意性思维。平面构成基本形态的鲜明特点以及广泛的应用形式,都能在标志设计过程中得到大力推广。
The important creative methods of modern logo design are the basic elements of plane elements and plane elements. The elements of plane elements include points, lines and planes. The basic forms of plane elements include repetition, mutation and emission. These creative methods are widely used in many creative logo designs More or less reflected. Only by studying the basic knowledge of plane composition can we get a better understanding of the importance of plane composition for logo design. This article through the analysis of various types of logo design work, to focus on the flat structure in the logo design of the wide range of applications. First, the basis of the logo graphic design is the plane composition; Second, the logo design requirements in the performance of the method is also posed by the plane. Plane structure in the design of the simple, clear and precise visual impact in the human form, which is the most important and distinctive features of the logo design, and the plane constitutes a distinctive abstract expression can also reflect the logo design Creative thinking. The distinctive characteristics of the basic form of the plane structure and the wide range of application forms can all be promoted in the process of logo design.