从当初的“实行三包、代办托运”到今天的百花齐放,广告是越来越好看了,很生动地反映了我国经济从物质匮乏到极大丰富的嬗变历程。我认为,物质贫乏时期的广告,其使命是“告知”;在经济繁荣的今天,广告的使命是“感知”。尽管我们在很大程度上是在以西方的广告理论来指导广告运作,但中国深厚的历史文化背景,决定了我们的广告表现主流仍然是中国式的内心的感动。所以,外资广告公司 From the original “Three Guarantees, the consignment agent” to the flourishing today, advertising is getting better and better, very vividly reflects the evolution of our economy from material scarcity to great enrichment. In my opinion, the mission of advertising in the period of material poverty is to “tell.” In a prosperous economy, the mission of advertising is “perception.” Although we are largely guided by western advertising theories, China’s profound historical and cultural background has determined that the mainstream of our advertising performance is still the Chinese-style heart. So, foreign advertising company