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实施名牌战略提升企业竞争力是民营企业生存和发展的出路。名牌的创立关系到企业的持续发展,民营企业应树立正确的名牌观念,不断创新树立真正的名牌才能在激烈的市场竞争中有一席之地。
The implementation of brand-name strategy to enhance the competitiveness of enterprises is the survival and development of private enterprises outlet. The establishment of brand name related to the sustainable development of enterprises, private enterprises should establish the correct brand name concept, and constantly create a real brand name innovation in the fierce competition in the market place.