随着几十年来低成本航空的蓬勃发展,多家低成本航空公司纷纷加入竞争,传统航空央企面临巨大挑战,如何能成功突围是摆在传统航空公司面前的一个难题。本文先是分析了竞争态势,然后对亚洲航空的经营模式进行了介绍,然后从四个方面提出对策,指出航空央企的竞争策略的变革之路,供广大读者参考。 With the vigorous development of low-cost aviation over the past decades, many low-cost airlines have joined the competition. The traditional aviation central enterprises are facing great challenges. How to break through successfully is a difficult problem for the traditional airlines. This article first analyzes the competitive situation, and then introduces the business model of Air Asia. Then it puts forward countermeasures from four aspects. It points out the reform of competitive strategy of central SOEs for reference of readers.